About The 561 Scoop

The Newsletter You Love. Now Something You Can Wear.

The 561 Scoop started as a Sunday morning email — a curated guide to the best things happening in Boca Raton that week. What to eat, where to be, what to know. Written for people who actually live here, not tourists looking for chain restaurants and outlet malls.

We're not a magazine. We're not a tourism board. We're the friend who knows where the new spot just opened, which food truck is worth the line, and when Art Walk gets good. We land in your inbox every Sunday, and thousands of Boca locals open us the same way they open their coffee — first thing.

Why a Shop?

Because our readers kept asking. Locals wanted to rep the newsletter. Visitors wanted a piece of Boca that didn't scream tourist. We wanted merch that looked like it belonged on Worth Avenue, not a souvenir shelf at the airport.

So we built something coastal, elevated, and editorial. Think less "I ❤️ Florida" and more "I actually live here."

The 561 Scoop Shop

Every piece in this collection is made for locals — the crewneck you wear to Saturday coffee, the tote you bring to the Green Market, the hat that starts conversations at Rosso Italia. All designed around our brand's navy, coral, and cream palette. All built to last.

A portion of every sale supports local journalism in Boca Raton. When you buy from The 561 Scoop Shop, you're helping keep independent local media alive in South Florida.

Thank you for being part of this.

— The 561 Scoop Team